PORTFOLIO
PORTFOLIO
My portfolio showcasing a selection of design work I did during my time at university. Click on any of the headings below to view individual projects.
BRITISH HEART FOUNDATION
BRITISH HEART FOUNDATION
BRIEF
Take an old or existing marketing campaign created for a business product or service and refresh it for a more relevant, current target audience. The original message from the campaign must be adapted for a refreshed outlook on the marketing campaign, whilst considering the tone of voice.
RESPONSE
I improved the overall image of the British Heart Foundation by giving it a more modern and contemporary look. This was achieved through minimalism and creating a tighter design layout, by using various design elements. I used a fixed set of colours throughout the design, which helped bring the overall project together.
VIRGIN ATLANTIC
VIRGIN ATLANTIC
BRIEF
Create a new sub-brand for Virgin Atlantic. The aim of the sub-brand is to allow holidaymakers to book package deals, both flights and accommodation, all in the same place. The sub-brand also needs a new brand identity that will bring everything together.
RESPONSE
I focused on creating marketing elements by incorporating the logo into the actual designs. The design of the logo was similar to Virgin Atlantic’s original logo but unique to itself. This helped identify the sub-brand from the main brand. The posters and billboard both incorporated the logo as part of the message.
MCARTHUR GLEN
MCARTHUR GLEN
BRIEF
Find a new way to promote an in-centre shopping experience for 18 - 30-year-olds. The marketing campaign approach has to be new, exciting and focused on other aspects of the shopping centre. The aim is to show the target audience something that they can take away from the in-centre shopping experience.
RESPONSE
I focused and promoted other aspects of what could be found in and around the shopping centre. The aim of the design was to show the target audience that the shopping centre has more to offer than just sales. I promoted aspects such as employment, hospitality and loyalty schemes that could entice 18 - 30-year olds.
FIFTY IMPRESSIONS
FIFTY IMPRESSIONS
BRIEF
Take a single letter, number or symbol and create 50 different interpretations using various design styles, tools and techniques. The end result would be 50 variations of your chosen single character.
RESPONSE
I focused on the area within the letters rather than around it and treated that space as an empty canvas. I was inspired by different comic book characters and used symbols to reflect them within that space. To complement each character and the letter, I decided to go for a vintage stripe background with the colours that represent the selected comic book characters.
TYPE TOUR
TYPE TOUR
BRIEF
Create a tour of Coventry, focusing on its history and important landmarks, whilst including a typographic element. Gather information and design a tour guide of the city that could be followed by tourists visiting the city.
RESPONSE
I decided to create a unique and interactive tour by creating posters that can be located throughout Coventry. Once these posters were found, tourists are able to scan each one and it will provide them with the information required for that specific location. They are also able to use the hashtag on each poster and share their experience on social media.
MINTED
MINTED
BRIEF
Create an app that provides a financial service to its users (students). The app should allow the user to track and manage their finances throughout their time in university. The design of the app has to be sleek, easy to understand and simple to navigate. The logo design for the app needs to be minimal and clean, with a typography focus.
RESPONSE
We followed a specific set of guidelines to ensure consistency between all pieces. The Logo was an interpretation of the letter ‘M’ and a piggy bank layout. Furthermore, we kept the banner design simple and showed screen previews to aid the main selling point. The app design was made to feel sleek and light, so we settled for a mixture of colours used in the logo contrasted with a dark background to elevate the colour palette.
COMIC SANS OS
COMIC SANS OS
BRIEF
Take the fonts Comic Sans and Helvetica and combine them together in an appropriate design form, where they would work well with one another.
RESPONSE
I took a slightly unique approach to the fonts. Instead of looking at them as just typefaces, I decided to look at them as symbols and icons. I then turned the letters of Comic Sans into an app design for a playful, childish outcome that was easy to use and navigate.
GRAHAM SUTHERLAND
GRAHAM SUTHERLAND
BRIEF
Create a logo that would help identify and celebrate two different milestones; 175 years since the Art & Humanities building was created for Coventry University and the 50th anniversary of the building being named after Graham Sutherland.
RESPONSE
I created a typography focused logo by taking inspiration from the architectural design characteristics of the Art & Humanities exterior. I then applied it to the design by implementing different lines to create a bold background.
